Channel Manager for hotels
Channel Manager or sometime referred to as Channel Management is the process of managing room availability and room rates that are then distributed across different distribution channels around the world. [...]
CRM for hotels
Customer Relationship Management (CRM) is a technology that is used to manage a hotel’s relationships and interactions with customers and potential customers. It collects data about customer interactions with a [...]
CRS in the hotel industry
A Central Reservation System (CRS) is a computerized reservation software used to maintain the hotel information, room inventory and rates, and to manage the reservation process. A CRS provides hotel [...]
Double Opt-in
What is it? Double Opt-in (a.k.a confirmed opt-in, two-step opt-in, versus Single Opt-in) is a confirmation process used by websites to verify that the person is indeed the owner [...]
Guest Experience in Hotels
Guest experience in hotels is becoming more and more important because it’s not just about ‘staying in a hotel’ but rather stimulating emotions as part of the overall hotel experience [...]
Hospitality Emailing
In travel and hospitality industry particularly, using email marketing campaigns is one of the best ways to communicate with customers with relatively low cost and high ROI. It is reported that [...]
Hotel Chatbot
Chatbot, also known as chat robot, talkbot, chatterbot, chatterbox, artificial conversational entity (ACE) or interactive agent, is a computer software that automatically engages in online conversations that are very similar [...]
Hotel Digital Marketing
Digital marketing for hotels is becoming increasingly complex. Hotels need to find the right digital marketing architecture and tools that provide a consistent multi-channel experience to hotel guests and prepare [...]
Hotel PMS
Property Management Systems (also known as PMS System) known as PMS, is a software application that is used by hotels to manage and coordinate functions like their front office, sales [...]
Hotel Satisfaction Survey
Hotel Satisfaction Survey (a.k.a customer satisfaction survey or guest questionnaire) is basically a list of questions sent by a hotel to its guests, after they have stayed in the hotel. [...]