Know your Guests! What do hoteliers say about CRM?
Today, less than 25% of all the hotels have a CRM or a loyalty program in place. Hoteliers often say that they don’t have time to [...]
The Open Hotel Tech Stack & Personalizing The Guest Journey
Why it matters, how to do it, and a little CRM&PMS dreamin’... Click HERE to download the white paper Small & medium size hotel chains and small independent hotels [...]
Rethinking Loyalty. A paradigm shift in the making. (Part 2)
In our first article, we looked at the 35 years old traditional loyalty program that is a point based (earn-burn-redeem concept) and the associated problems that small and medium hotels [...]
Google My Business’s new update to Hotel Profiles & Must-try opportunities for hotels’ marketers
Early this August, Google made an upgrade to their Google My Business’s features for hotel listing, by allowing property owners to edit / customize their hotels’ services and amenities in [...]
A ‘CRM check-up’ for hoteliers
Sometimes it can be confusing for hoteliers, especially independent hotels / hotel chains, to determine if adopting specialized systems like a CRM, would really add value to their business and [...]
“Automatic Rate Matching” – Expedia’s latest move in the pricing battle & should hotels fight?
Expedia's Automatic Rate Matching was just rolled out in some selected markets. Has your hotel(s) been affected? What is automatic rate matching? Quoted from the OTA's (Expedia) email to [...]
Rethinking Loyalty. A paradigm shift in the making. (Part 1)
Hotels are always looking for new ways to loyalize their guests and what has worked in the past is not necessarily going to work in the future. Big chains have [...]
Why is Integration a win-win-win for Hotels, Tech Vendors & Guests?
Why is integration seen as a key element for the future of hotel technology? Why are so many people talking about it? And why does HotelAppz always advise our prospects/clients [...]
Before deciding on a CRM: YOU NEED TO ASK THESE 6 QUESTIONS TO YOUR POTENTIAL VENDORS
Today's hoteliers have stopped asking: "Should I use a CRM or not?". The only question that they’re asking now is: "How do I pick the right CRM?" Here are [...]
What would happen if your Hotel Tech Stack couldn’t talk to each other?
It could cost your hotel a great deal if you only focus on adopting new technologies and forget about their interoperability. Imagine a bunch of innovative solutions working in [...]