The company

Who We Are


Hotelappz is a cloud-based next-generation data-driven digital marketing product which helps hoteliers harness the power of customer data to run more intelligent marketing initiatives and manage resilient client relationship.

When I was working at McKinsey, I have had the pleasure of travelling to a lot of cities. At that time, the sudden rise of online travel agencies (OTAs) reshaped the Hospitality industry forever. As a result, I have noticed as well as my fellow hoteliers as to how it had become a mighty challenge to develop and maintain direct relationship with clients.

Many indie hoteliers kept highlighting the fact they were short on time and resources to forge closer and sustainable customer relationships. And that was the trigger that led to the starting of Hotelappz !

Rui Teixeira Guerra

Hotelappz, Customer Data Platform (CDP) – much more than a CRM solution – enables hoteliers to:

  1. Collect & aggregate all customer data into a single database,
  2. Manage effective digital relationships with clients,
  3. Set up personalized end-to-end loyalty program.

Using Hotelappz’s unified dashboard, it ensures that hoteliers orchestrate all communications, campaigns as well as automated marketing activities.

We are a cross-cultural and multilingual team of 10 members who are equally passionate about the two worlds of Technology and Hospitality.

Yauric Mercier, CMO, Partner, is a Franco-American who studied at Glion Hotel School in Switzerland has gained a wealth of knowledge about the hospitality industry. He worked as General Managers in a number of renowned boutique establishments in France and Switzerland.
He has since held a series of senior management roles for the last 10 years – VP Sales at FastBooking, Bookassist and LoungeUp, where he has contributed to the rise of web technology in the hospitality industry.

Rui Teixeira Guerra, CEO, Partner who is Belgian-Portuguese cut his teeth working for world-leading management consulting company McKinsey & Company. He then gained 10 years of experience in technology startups that have turned into successful companies such as Declaratis acquired by Cegedim/Tessi, eFolia purchased by Cegid.

We would like to convey a big ‘Thank you’ to the industry trade association le Groupement national des indépendants (GNI) as well as the 40 pilot projects who have endorsed Hotelappz’s design and development.