The company

Who We Are


HotelAppz is a young, innovative, forward thinking company using cutting edge technology (AI, cloud, machine learning, etc.) that gives hoteliers the power to retake their guest relationships and breakaway from the shackles of the traditional OTAs who try to sidestep any direct guest relationships.

For more product information, click HERE.


When I was working at McKinsey, I have had the pleasure of travelling to a lot of cities. At that time, the sudden rise of online travel agencies (OTAs) reshaped the Hospitality industry forever. As a result, I have noticed as well as my fellow hoteliers as to how it had become a mighty challenge to develop and maintain direct relationship with clients.

Many independent hoteliers kept highlighting the fact they were short on time and resources to forge closer and sustainable customer relationships. And that was the trigger that led to the starting of HotelAppz !​

Rui Teixeira Guerra


Rui Teixeira Guerra, our CEO & Founder, who is Belgian-Portuguese, cut his teeth working for world-leading management consulting company McKinsey & Company. He then gained 10 years of experience in technology startups that have turned into successful companies such as Declaratis acquired by Cegedim/Tessi, eFolia purchased by Cegid. Rui also holds a law degree and is an Insead MBA alumni.



Todd Kramer, our VP Marketing & Business Development, Partner, has held a variety of executive positions in large corporations such as Oracle, CWT, HRS; before embarking on his journey with HotelAppz. As a seasoned business development entrepreneur, he has built a number of international sales & marketing teams from the ground up, using innovation as a key driver. Todd has a strong academic background with an MBA from the Thunderbird School of Global Management. 


… together with a growing team of multinational entrepreneurs and tech experts based in Lisbon and Paris.

Meet our team HERE!


We are proud to be part of the Welcome City Lab – an innovation platform for tourism startups that is supported by the City of Paris.  As world’s first incubator dedicated to this sector, Welcome City Lab is where hundreds of young and dynamic startups are expanding and becoming leader in the online, technical, innovative, revolution in the travel industry.

We would like to convey a big ‘Thank you’ to the industry trade association le Groupement national des indépendants (GNI) as well as the 40 pilot projects who have endorsed Hotelappz’s design and development.